Attentionomics: Captivating attention

Steve Rubel published today a interesting presentation about how the content today lose their interest almost in the same moment it is created.

One of the main points of the presentation is that most of the content created today have no reaction at all, and that most of the content that have reaction, gets it in the first hour after it was published (see image).

The presentation and the data main focus is the social networks, more specifically Twitter and Facebook, where most people only see the content that was published in the last hour, or at most a couple of hours.

Find out more on Edelman Digital’s blog post “Attentionomics“.

Also, here is the video from his talk at TNW 2011:


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